Most individuals start out on their own and set up their own business only when they are assured of a fixed amount per month or year. This is the basic difference between big business and gambling with your money.
You cannot hope that customers will automatically walk in to your store just because you know you are talented and sincere. If you are forced to set up your own business despite not having one or two safe clients, you need to work harder at the marketing.
Marketing is an art by itself and requires a lot of hard work and planning. Proper understanding of your client’s approach is very important. You may be very good at manufacturing the product but that does not make you very good at selling the product automatically.
You will focus on how well you have manufactured the product while your customer will focus on the value for money that he or she enjoys. You must understand the psych of the customer and the end user before proceeding with your marketing activities. The first and the most important step is to ask whether marketing is your cup of tea or not.
If you are not good at marketing and know it as a fact, you should work together with some other person who gets the job done. Many persons are hesitant at the idea of involving a third person so early in their business. Well, what is the fun in doing business for the sake of it without any profits whatsoever?
The last thing you want is to have a huge amount in stock without any means of selling the same. If you are working out of borrowed capital, selling goods on time is not just a matter of choice but a compulsion. Of course, you can always try to do marketing on your own and improve as you proceed further.